Friday, February 27, 2009

Things to Consider During Craft Shows

By Sam Weyland

if you decide to sell your crafts for the extra buck, you have to know how to work really hard. It's not always sunshine in a business, even here in the Sunshine State. You'll need to consider plenty of things, and if you don't think it through thoroughly, you'll end up with little to no profit from selling your wares.

So the question that begs to be asked is, what factors are in need of consideration? There are quite a few, and I will attempt to outline them here:

1-Location: There are many fairs and festivals, especially here in Florida, on a yearly basis. But which ones do you go to? Surely you can't attend them all. So, my best advice is to choose a craft show near your area. Check out sites that list these events, and you will surely find them easily.

2-Supply: You can't just waltz into a craft show with a handful of your creations, especially if you think highly of them. While it'll rarely sell like pancakes, the fact of the matter is that you'll be woefully inept for the rest of the show if you run out early. So it's better to be safe than to be sorry.

3-Marketing: You'll have to be able to promote your product somehow. You could decide to go elaborate; distribute fliers, make posters, and stuff like that. But what matters when selling your crafts is the presentation of the booth itself. Make it loud, and speak to your potential customers. But at the same time, don't let it overshadow your actual crafts.

4-Prepare: All of the above tips are preparations beforehand, but it's also good advice to prepare for anything unexpected. The sun will not always be around, and it is just good sense to bring along with you a few sheets of plastic to throw over your wares in the event of rain. This is just one of numerous things you should watch out for; experience will teach you the rest.

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