Saturday, February 7, 2009

One Company Establishing Change

By Patrick Mahoney

Form and function has always been very important to our society. Even before electricity, running water and gas powered vehicles, our instinctive nature for creating items to sustain our basic needs with the best possible results, has been unequaled to any other species in our world. However, the need to be the biggest and the best in our endeavors is taking a toll on what once seemed an endless supply of wood from forests and natural resources that we use for plastics in our insatiable hunger for the most current of modern furniture.

Orange22, a Los Angeles based design firm that was founded in 2000, decided that it was time to give back to society and our world to begin the much needed change. Their newly released project referred to as Blank Canvas Project is doing just that. Chosen icons in the professional art world are stamping their personal mark of design, making it possible for everyone to enjoy a piece of signature art in their home that is both unique and functional.

Populated by dedicated designers, Orange22's staff has accepted the challenge of striking the perfect balance between form and function in the furniture world. As though the intrigue of creating green styles to far exceed traditional furnishings, this company has yet another goal in mind " tackling problems on a larger scale like cancer, AIDS, and the deterioration of the environment.

To date, Orange22 has created an initial line of Botanist furniture, known as the Botanist Blank Canvas Project. A dynamic team of designers were hand picked by Dario Antonioni, Founder and Creative Director of Orange22, to leave their artistic mark on three pieces of furniture, a bench, coffee table and end table of the Blank Canvas Series. Each designer, together with Orange22, donates a portion of the royalty to a charity or foundation of their choice.

One of the most popular pieces, a design by Antonioni and Brandon Lynne, is the Botanical Floral Bench that merges the outdoors and the inside with its floral stencil lain to one side. Powder coated in a variety of colors, this piece can adorn a hallway, living space or patio interchangeably. Both environmentally friendly and lightweight, this example of the Blank Canvas Project is perfect for any setting.

What manufacturing technologies can we leverage that create less impact or what type of new material can we use-or old material-so that we're benefiting the environment in the best way is a question that Orange22 designers constantly ask themselves. A commitment to this line of thought plus a dedication to individual charities is what drives this company's team to continue creating change to modern furniture now and in the future.

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