By far the most important rule in Internet Marketing, and one that you MUST remember, is that you should always "Invest in Yourself!"
You have very likely heard this mantra repeated over and over and over again and yet you still don't have the first clue about what it means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
In short: YOU are your internet business. You are all that your internet business really consists of.
If you had a bricks and mortar business you could make physical changes to the look of the outside of your building, the decor inside etc, and people would notice and be drawn to take a look on the inside to see what other changes had been made and see what products lines you may now be offering compared to the past.
With an internet business you cannot make those kinds of changes. The most important changes you can make are to yourself. This is what it means to "Invest in Yourself". In order to improve your internet business you need to improve yourself first.
How do you invest in yourself? It's simple. You educate yourself about new marketing methods, new technologies that could benefit your business, etc. In short, you need more knowledge. The more knowledge you gain, the more your business will grow in response.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can take courses. You can participate in teleseminars and webinars that will increase your knowledge. All of these things are what is meant by 'Invest in Yourself' and that is rule #1 in the internet marketing game.
'Abundance Thinking' is the step that follows Investing in Yourself.
What in the world is 'Abundance Thinking', you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this 'Limited-supply Thinking'.
This type of thinking might allow you to make a reasonable income, but it doesn't allow you to maximize your income. It is the opposite of Abundance Thinking.
Abundance thinking is the belief that there is enough business to go around and that we can all make a good living by giving away referrals, ideas and assistance to help others...including to our competitors.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.
Abundance Thinkers experience more success than Limited Supply thinkers, especially in the realm of joint ventures.
You have very likely heard this mantra repeated over and over and over again and yet you still don't have the first clue about what it means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
In short: YOU are your internet business. You are all that your internet business really consists of.
If you had a bricks and mortar business you could make physical changes to the look of the outside of your building, the decor inside etc, and people would notice and be drawn to take a look on the inside to see what other changes had been made and see what products lines you may now be offering compared to the past.
With an internet business you cannot make those kinds of changes. The most important changes you can make are to yourself. This is what it means to "Invest in Yourself". In order to improve your internet business you need to improve yourself first.
How do you invest in yourself? It's simple. You educate yourself about new marketing methods, new technologies that could benefit your business, etc. In short, you need more knowledge. The more knowledge you gain, the more your business will grow in response.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can take courses. You can participate in teleseminars and webinars that will increase your knowledge. All of these things are what is meant by 'Invest in Yourself' and that is rule #1 in the internet marketing game.
'Abundance Thinking' is the step that follows Investing in Yourself.
What in the world is 'Abundance Thinking', you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this 'Limited-supply Thinking'.
This type of thinking might allow you to make a reasonable income, but it doesn't allow you to maximize your income. It is the opposite of Abundance Thinking.
Abundance thinking is the belief that there is enough business to go around and that we can all make a good living by giving away referrals, ideas and assistance to help others...including to our competitors.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.
Abundance Thinkers experience more success than Limited Supply thinkers, especially in the realm of joint ventures.
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.
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