Saturday, December 6, 2008

The Whole Idea About 'Dream Dinner'

By Peter Hallway

The term 'dream dinner' may bring to concious mind a exclusive date at a candlelit table, violin music in the background, with the repast capped by a marriage ring buried in the champaign glass. But Dream Dinners is also a unique food franchise that's rapidly developing. It involves locations where people can go to cook according to menus, then bring the food home to serve throughout the month. A lot of people ask, why didn't I think of that?

People are very busy today. Eating well at home is seemly more and more difficult . Even the terrific pre-made food available today in stores isn't quite the same as home cooking. When the agenda is full, however, will people give up their jobs or their home made meals? That's where this franchise comes into the picture.

The programme works like this. Patrons go in and select some or all of 14 meals from a menu. Number of servings determines value of each meal. Then they cook it while still at the shop. Cooking experts supervise in either private or normal cooking sessions. It's a little bit like a cooking show where the show gives the audience the food then helps them prepare it together with the host.

The meals are a little bit less expensive than it would appear when the idea is first described. Although salads and side dishes are separate, the main course is only about $3.5 per serving for all 14 meals. The cost per serving with the sides is about $5. That's a great deal for the food addition the cooking instruction.

Remember, these are franchises. It has its problems. It's not the food or menus or preparation, but rather the franchisees. Dream Dinners was profiled in March of '8 by Forbes. That particular article doesn't give a ordained thougts for the company. Franchisees flocked to this brand new concept. But many of the franchisees lost their shirts after only a short time, which meant the business plan may be flawed. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.

Business disputation aside, Dream Dinners is a fantastic idea that allows busy people living the 21st century fast-paced life a way to getting even to some of the home spun food value of the recent decades.

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